Media Icon and businesswoman, Paris Hilton, will visit the city of Bombay from September 24th through 27th to promote the launch of her namesake collection of handbags in India. This strategic move makes India the 36th country in the world to have the glamorous Paris Hilton shops. Paris Hilton Entertainment has entered into an exclusive tie-up with Brand Concepts Pvt. Ltd. to market and distribute her global range of Handbags & Accessories.
During her trip, Hilton will meet fans, meet with business partners and mingle with Bollywood's top celebrities to support her popular fashion line and present her latest collection of handbags. Paris’ ever-growing number of followers in India was very important to her when choosing the perfect place to unveil the Fall/Winter designs, one of Paris' favorite collections which, in her own words, is: "A mixture of old Hollywood glamour with new sexy looks, the kind of handbags I use from business meetings to Hollywood red carpet events".
"We are very excited to launch the Paris Hilton brand in India, which is the first celebrity lifestyle brand to launch in the country. I was highly impressed by the brand's product line available internationally and I think the fashion forward Indian consumers will love these products,” says Abhinav Kumar, CEO of Brand Concepts. “With the Indian consumers getting more aligned with the international fashion trends, Brand Concepts is proud to be associated with Paris Hilton and bring their global range to India. We expect the range of Paris Hilton Handbags & Accessories to become the leading brand in this category."
"This will be my first time in India. I look forward to seeing the country and opening my new shops. It’s always been important to create fashion forward products at an affordable price everyone can enjoy,” Ms. Hilton says of her visit to India. “I’m so excited to meet all of my fans and the amazing Bollywood celebrities.”