For all the stones hurled at Paris Hilton for her ditzy party-girl behavior, one thing she’s definitely an ace at is shameless self-promotion. The celebutante-turned-reality star walked the red carpet for the L.A. premiere of Paris, Not France, a documentary about the Simple Life starlet’s life. Paris was joined by her family, including kid sis Nicky Hilton and some of Paris’ contestants from her My New BFF show.

This wasn’t the first premiere for Paris, Not France. The doc caused a tiny bit of controversy at last fall’s Toronto Film Festival when the producers tried to generate hype by canceling three of the four planned screenings.