A mobile game offering rare look inside the Hollywood celebrity Paris Hilton’s universe studded with diamond and sapphires has been developed and it is heading straight to India.

It is the first official mobile game from Paris Hilton, showing the star’s glamorous side and elegance. It carries many photos of Paris parading her jewels and hip outfits, plus a photo of her companion, Tinkerbell the dog! Titled “Paris Hilton’s Diamond Quest”, it urges the player to hop on board her private jet and travel with her to today’s hottest cities on the search for exceptionally rare jewels.

India’s Reliance Mobile has tied with game developer Gameloft of France and it will host this game on its network for its subscribers. Established in 1999, Gameloft is a leading international publisher and developer of video games for mobile phones and consoles. It has a distribution network in over 80 countries and Michel Guillemot is its president.

However, Rajan Zed, a leader of the Indian-American community, has warned that the reckless flooding of Indian markets with Western icons and trends would lead to impressionable youth being weaned away from traditional value systems.